Experience

Social Media Manager

Musical Comedy Guild — 2024–Present

Managed social media presence and content strategy for a niche musical theatre organization in Los Angeles.

Key responsibilities:

  • Managed Instagram, Facebook, and email newsletter content
  • Built and executed content calendar aligned with show seasons and organizational goals
  • Grew Instagram following from 80 to 600+ followers through consistent, community-focused content
  • Designed graphics, wrote copy, and maintained brand voice across platforms
  • Engaged with community members, handled inquiries, and fostered audience relationships

Results:

  • 650%+ growth in Instagram following
  • Increased engagement rates through strategic content planning
  • Established consistent brand presence and voice
  • Built sustainable content workflows for volunteer-run organization

Software & Web Development Background

20 years of experience across startups, agencies, and enterprise environments.

While software development is no longer a primary service I offer, this background deeply informs how I approach social media work:

  • Systems thinking — understanding how components fit together and support long-term goals
  • Data-informed decisions — using metrics to guide strategy, not vanity numbers
  • Scalable processes — building workflows that work at small scale and can grow
  • Technical fluency — understanding platforms, tools, analytics, and automation capabilities

Relevant experience includes:

  • Full-stack web development (front-end and back-end)
  • Startup environments where clarity and execution matter more than perfection
  • Enterprise-scale systems where consistency and reliability are critical
  • Building tools and workflows that solve real problems for real users

Why This Matters

The combination of hands-on social media experience and two decades of building systems gives me a perspective that’s different from most in this space.

I understand what makes content work and what makes systems sustainable.

I know how to measure what matters and how to iterate based on what we learn.

And I know the difference between tactical execution and strategic thinking—because I’ve done both, at scale, for a long time.

If this combination of experience resonates with what you’re looking for, let’s talk.